LED corn light brand extension strategy, carefully into a trap

Whether leading brand or small and medium-sized brand, many LED corn light enterprises to build a strong brand in order to get a bigger market share and implement the strategy of the brand extension has become a common phenomenon.So for the LED corn light enterprise, whether brand extension is the "pie" or "trap"? 

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When carries on the brand extension, some LED corn light manufacturer is not from a consumer perspective, without considering the correlation between old and new products and core brand positioning, use the same brand in two incompatible products.In some LED corn light enterprises do not have corporate brand extension condition, or the absence of clear brand value, blindly "follow suit", the result greatly negative effect on the original LED corn light brand, the brand development is extremely unfavorable. 
 
Therefore, LED corn light enterprise brand extension, new and old to have higher correlation between LED corn light products, to make the consumers because of the same or similar recognition and buy a certain brand, the direction of the new product is the best business related industries, or to the upstream and downstream extension of industry chain. 
 
Brand extension not only large and wide, more can't "eating a bowl, looking at the pot", it is to ensure that the LED corn light brand core value and personality does not change the original.Successful brand extension not only can enrich the LED corn lamp enterprise product categories, the economy of scale, more can improve the market competitiveness and influence of the LED corn light brand.

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